RECENT NEWS PICKS AND PRESS
YOUNG ARTISTS AGENCY
the beginning of an exciting new chapter as we prepare for the launch of the West End Worldwide Youth Artists Boutique Agency in September 2026.
This will not be a subscription service that anyone can simply join. Membership will be by invitation only and reserved for young performers who demonstrate commitment, professionalism and a genuine desire to pursue the performing arts at a higher level.
JUDGING PANEL
Founder and CEO, Lucy Magee is" delighted to be returning for a second year as a judge for the Middle East Event Awards 2026.
It’s always inspiring to see the incredible creativity, innovation and hard work that goes into the events across our region. I’m very much looking forward to reviewing the entries and celebrating the teams who continue to raise the bar for our industry."
BEYOND THE SPECTACLE
Every issue of the TPi Middle East & Africa is a great read that allows you to keep in touch with the incredible scope of creative work being done all over the Middle East.
Our CEO, Lucy Magee can be found on page 98-99 talking about why the Middle East needs producers, not just shows! A big thank you to the team at TPiMEA, especially Peter Iantorno for the article!
CONSULTANCY
West End Worldwide proudly extends its expertise through a robust consultancy division, dedicated to shaping the theatrical landscape across the Middle East. Our consultancy arm is committed to delivering unparalleled, high-profile programming that not only captivates audiences but also ensures sustainable financial success for theatres.
With a proven track record in curating world-class productions and leveraging extensive industry insights, we tailor each project to reflect the unique cultural tapestry of the region while pushing boundaries in creative excellence.
THE COLLECTIVE
From packed studios to buzzing auditoriums, we’ve just wrapped an incredible run of masterclasses across 3 schools, 2 performing arts centres, and with over 100 passionate participants.
Lucy Magee, CEO was honoured to be joined by Olivier Award–winning actress Leanne Jones - the original Tracy Turnblad in Hairspray - whose talent, warmth, and powerhouse presence lit up every room. It was a joy to stand share the magic of performance with the next generation once more, a true privilege.
In just a few days, we covered… 3 schools, 2 performing arts centres, 100 participants, 5 million dance steps, 3 trillion music notes and a whole lot of Hairspray!
A huge thank you to: Our wonderful hosts across each school and performing arts centre - The Aquila School, Aldar Academies, Al Bateen Academy, Dubai Heights Academy, Sharjah Performing Arts Academy (SPAA), Diverse Performing Arts School. The teachers who champion arts education every single day and most importantly, the students, for your energy, curiosity, and courage to explore your craft.
TASTE FESTIVALS
Our agency act Ryan Gibb appeared again at this year’s Taste of Abu Dhabi and Dubai, performing in the VIP area over all three days. Those who have witnessed his formidable talent before will be delighted to return - and if you haven’t, you won’t regret it!
A unique and vibrant musician, Ryan captivates every crowd with his boundless repertoire spanning every genre, ensuring every performance is unforgettable. Ryan is available for bookings through our agency.
ANOTHER AWARD!
The TPiMEA Awards are an annual event that celebrates the achievements of the live events and entertainment technology industry in the region. Established in Dubai in 2018, the awards recognise the hardworking crews, technicians, and companies behind the biggest concerts, corporate events, and theatrical productions.
EXPO CLOSING CEREMONY
Lucy Magee was asked to return back to her role as the 'Headline Talent Liaison' for Expo, this time for their Closing Ceremony. What an incredible 6 months that was for the region - a place full of excitement, energy but best of all entertainment!
Expo 2020 Dubai has now closed its gates, which concluded with a spectacular closing ceremony on 31 March after 182 days of welcoming visitors from around the world.
ADFW OPENING CEREMONY
The opening ceremony of 'Abu Dhabi Finance Week' for ADGM, took place on the lawn of the iconic Emirates Palace. It was attended by His Excellency Sheikh Khaled as well as Ministers, Ambassadors and leaders of finance from around the globe.
STAGE LYNC PODCAST
Our CEO, Lucy had the absolute pleasure of joining Anna Robb on the StageLync Podcast to talk all things theatre, producing, and the incredible team effort that goes into creating stage magic!
"West End Worldwide Live Theatrical Show Production LLC is under the visionary leadership of renowned theatrical producer Lucy Magee, who stands as a trailblazer in the entertainment landscape. With a remarkable career spanning over two decades, Lucy Magee has carved a niche for herself as an exceptional producer and creative director. Her undeniable talent and extensive experience have solidified her status as an industry luminary, earning her unrivalled respect and admiration"
AGENCY WELCOME
West End Worldwide has signed a deal with the wonderful company 'Zoë Tyler International' to exclusively represent a number of her incredible acts here in the Middle East. ZTI provides the highest calibre of acts within the entertainment industry. Soloists to groups, Classical to Rock, there is something for everyone... we are delighted to add them to our wonderful pool of talent available in the region!
Zoë Tyler is a National Television Award-Winning BAFTA Nominee for her vocal coach and panellist shows and is one of the UK’s top TV voice coaches. Check them out on the 'Agency' page.
HELICON STUDIO
The last few months saw a change in direction for 'West End Worldwide' as we set to work on an XR television studio for a client in Abu Dhabi! With the best-of-the-best in their fields and immense teamwork, we went above and beyond to deliver excellent content! 18 episodes filmed in 3 days! A huge thank you to our creatives crew, hosts, guests, and of course, our live audiences! The Helicon Studio will be back again very soon!
For now, please enjoy this short showreel to show you exactly what we got up to!
Check out the episodes Here
WINNER OF MESE 2022
West End Worldwide was honoured to receive the award for 'The Best Use of New Technology at an Event' at the Middle East Special Events award ceremony!
We are beyond elated for ourselves and the team who worked so tirelessly on it… 18 episodes in 3 days in front of a live studio audience was extremely brave but we did it!
BLOCKCHAIN WORLD
West End Worldwide produced the opening ceremony for 'Blockchain World' in Abu Dhabi in December 2021.
The ceremony was specially produced for this event and wowed the audience with its impactful design. Merging live performances with state-of-the-art video motion, and enhanced with an especially composed soundtrack this show featured dancers, acrobats, stunt bikes and musicians and launched the event like no other before it!
INSOMNIA
West End Worldwide raised the bar by providing all the entertainment for the gaming festival 'Insomnia' which took place in Dubai in October and Riyadh in November,
Thousands of people attended the event for whom we created bespoke shows, provided stunt teams, influencers, walkabout entertainment and ran the Cosplay competitions. A little jaunt out of our normal theatre walls but one we adored! Read more about the entertainment
THE LOUVRE
West End Worldwide were honoured to be the Creative Directors for a very special live event at the iconic 'Louvre, Abu Dhabi' museum.
For the first time in the Middle East, visitors to The Louvre saw 16 remarkable paintings by Rembrandt Van Rijn, as well as rare pieces by Johannes Vermee, Jan Lievens and Carel Fabritius. The works are drawn from the Leiden Collection and celebrate the Dutch Golden Age.
We were delighted to have the honour of bringing to life the breathtaking piece of art - Jan Steen's 'The Banquet of Anthony and Cleopatra'.
Our team created a theatrical piece of entertainment and performance art using acting, movement, dance, combat and much more! It was a unique, immersive performance.
