top of page
Orchestra Audience



West End Worldwide: Setting Unprecedented Standards in Entertainment

and Global Collaborations


Prepare to be captivated by the awe-inspiring achievements and global collaborations of West End Worldwide. Under the exceptional leadership of CEO Lucy Magee, our company continues to reshape the entertainment landscape, pushing boundaries and delivering extraordinary experiences that leave audiences spellbound. Get ready to embark on a journey of unparalleled excitement, energy, and entertainment that will forever be etched in your memory.

West End Worldwide, under the visionary leadership of renowned theatrical producer Lucy Magee, stands as a trailblazer in the entertainment landscape. With a remarkable career spanning over two decades, Lucy Magee has carved a niche for herself as an exceptional producer, captivating audiences globally. Her undeniable talent and extensive experience have solidified her status as an industry luminary, earning her unrivaled respect and admiration.


West End Worldwide burst onto the scene with an awe-inspiring debut, crafting a mesmerizing entertainment extravaganza for the prestigious soft VIP launch of the QE2 Hotel in Dubai, graced by the esteemed H.H. Sheikh Ahmed Bin Saeed Al Maktoum. This extraordinary event set the stage for the company's unparalleled success, leaving an indelible impression on all who attended.

Continuing their trailblazing journey, West End Worldwide unveiled the first immersive 'Grease' experience for Yas Movies in the Park. This sensational production,, featured a West End cast alongside exceptional local talent, including dancers, bands, and performers. The event garnered an exceptional customer satisfaction rating of 9.1 out of 10, marking the highest achievement on Yas Island in the past 15 months. Building on this triumph, West End Worldwide astounded audiences once again with the grandiose 'Mamma Mia' attracting an astounding turnout of over 3,500 people.

In 2018, West End Worldwide's agency acts continued to captivate audiences. Headlining the first ticketed event in the prestigious Grand Lounge of the QE2 Hotel was 'The Jersey Quartet' following its official opening. Additionally, the company's unmatched entertainment offerings elevated the enchantment of the Yas Winter Carnival, leaving guests spellbound and immersed in an atmosphere of sheer delight.

In March 2019, West End Worldwide received the distinguished honour of serving as Creative Director for a landmark live event at the iconic Louvre Abu Dhabi museum. Bringing to life the resplendent art piece, Jan Steen's 'The Banquet of Anthony and Cleopatra,' the company's expert team showcased their unparalleled talents through a theatrical masterpiece. The unique and immersive performance left audiences breathless, reaffirming West End Worldwide's position as a creative powerhouse.

Building on this triumph, the company produced the resounding success 'Mamma Mia - Here We Go Again!' in March 2019, enthralling audiences with its sheer brilliance and captivating performances.


The year 2019 witnessed West End Worldwide's momentous involvement as the Entertainment Producers for the Insomnia Gaming Festival in Dubai and Riyadh, cementing their influence in the region's entertainment sphere. Their comprehensive contributions encompassed supplying all content for the main stage, including bespoke tribute shows for popular games such as 'Fortnite,' 'Assassin's Creed,' 'PUBG,' and 'Overwatch.' Additionally, they curated mesmerizing walkabout entertainment, brought enchanting costumed characters to life, and orchestrated the highly acclaimed Cosplay competition. With over 160 creatives and performers involved, West End Worldwide's transformative impact was undeniable, securing their return for the highly anticipated 2020 edition.

Simultaneously, the company's Movies in the Park series continued to captivate audiences, reaching unprecedented heights of adoration with their presentation of 'The Greatest Showman.' The overwhelmingly positive response further fueled their ambition to develop innovative dinner theatre concepts for esteemed UAE venues, promising audiences a unique and immersive experience.

Staying true to their commitment to excellence, West End Worldwide achieved yet another milestone in 2020 by producing the highly acclaimed 'A Night at the Theatre' for a renowned global corporation. This spectacular event, hosted in the grand ballroom of the JW Marriott Marquis, showcased the immense talent of Australian and West End star Tim Rogers, further solidifying the company's reputation for delivering unmatched entertainment experiences.

West End Worldwide have produced two opening ceremonies in recent years. One for Blockchain World at ADNEC seen worldwide on live stream and by 2000+ in person attendees. Secondly, the opening of 'Abu Dhabi Finance Week took place on the lawn of the iconic Emirates Palace. It was attended by His Excellency Sheikh Khaled as well as Ministers, Ambassadors and leaders of finance from around the globe. The event saw us transform the lawns of Emirates Palace with red carpets, bespoke structures, networking areas, media walls, gala dinner setups and of course a spectacular stage. West End Worldwide put on an incredible stage performance that included over 48 performers and 300 drones with a bespoke soundtrack composed by Ethan Lewis Maltby.

In 2021 West End Worldwide produced and conceived the Helicon XR television studio for a client in Abu Dhabi! 18 episodes were filmed over 3 days in front of a live studio audience. The concept went on to win the 'Middle East Special Events Award' for the Best Use of New Technology at an event.


Lucy Magee's expertise extends beyond West End Worldwide. Expo 2020 Dubai stands as a testament to the region's commitment to excellence, and Lucy Magee played a pivotal role in ensuring its resounding success. Over the course of 182 days, Expo 2020 Dubai welcomed guests from across the globe, providing them with unparalleled displays of innovation, culture, and entertainment. Lucy worked as the Headline Talent Liaison for the events working with artists such as Lang Lang, Bocelli, Ellie Goulding, Andra Day, Christina Aguilera, Yo Yo Mah, Norah Jones and more

Earlier this year she ventured to Riyadh, Saudi Arabia to collaborate with the legendary creators 'Dragone.' In association with the Saudi Ministry of Culture, they presented the world with a mesmerizing spectacle. The grand unveiling of 'Terhal' took place in Diriyah, Saudi Arabia.


In addition to her role at West End Worldwide, Lucy Magee is the esteemed co-owner and producer of award-winning UK company Popular Productions. This award-winning theatrical production house has curated over 45 captivating shows in the Middle East, including critically acclaimed productions such as 'The Sound of Music,' 'Annie,' 'The Wizard of Oz,' 'The Woman in Black,' 'Blood Brothers,' 'Oliver,' 'The Very Hungry Caterpillar Show,' 'Stick Man,' 'The Complete Works of William Shakespeare (Abridged!),' 'Fame,' 'Misery,' 'When Harry Met Sally,' 'Disney's High School Musical,' 'Disney's High School Musical 2,' 'Camp Rock,' and many more. 

Lucy Magee's independent endeavours in the region have also been a resounding success. With remarkable productions such as 'Galactica,' 'New York, New York,' and 'The Underground World of Alice' for the BCG Group, 'The Rat Pack Live,' 'The Princess Show,' and 'Santa's New Apprentice' for the Dubai Winter Festival, 'West End to Broadway' at Global Village for the Dubai Shopping Festival, 'The Big Pink Ball' for Turret Media Group, 'Candyland,' 'Festive Fantasy,' and 'Jungle Cirque' for Yas Mall, 'Dino Park Live' for Souk Al Waqif, and 'Aladdin,' 'Ali Baba,' and 'Sinbad' for the Sharjah Eid Festival, Lucy Magee's contributions have consistently pushed boundaries and mesmerized audiences across a diverse range of events and festivals.



West End Worldwide, under the visionary leadership of Lucy Magee, stands at the forefront of the entertainment industry, consistently redefining the boundaries of creative brilliance and delivering unforgettable experiences. With a plethora of exceptional productions, prestigious collaborations, and a legacy of awe-inspiring performances, West End Worldwide has rightfully earned its place as an esteemed and respected entity in the industry and region. Brace yourself for a future filled with unparalleled entertainment and immersive experiences, as West End Worldwide continues to awe, inspire, and captivate audiences worldwide.

Orchestra Audience
bottom of page