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West End Worldwide: Setting Unprecedented Standards in Entertainment

and Global Collaborations


Prepare to be captivated by the awe-inspiring achievements and global collaborations of West End Worldwide. Under the exceptional leadership of CEO Lucy Magee, our company continues to reshape the entertainment landscape, pushing boundaries and delivering extraordinary experiences that leave audiences spellbound. Get ready to embark on a journey of unparalleled excitement, energy, and entertainment that will forever be etched in your memory.

West End Worldwide, under the visionary leadership of renowned theatrical producer Lucy Magee, stands as a trailblazer in the entertainment landscape. With a remarkable career spanning over two decades, Lucy Magee has carved a niche for herself as an exceptional producer, captivating audiences globally. Her undeniable talent and extensive experience have solidified her status as an industry luminary, earning her unrivaled respect and admiration.


West End Worldwide has left an indelible mark in the entertainment industry with a series of groundbreaking productions. They debuted with a mesmerizing entertainment extravaganza at the QE2 Hotel in Dubai, attended by H.H. Sheikh Ahmed Bin Saeed Al Maktoum, setting the stage for their stellar rise.

Continuing their journey, West End Worldwide pioneered the immersive 'Grease' experience at Yas Movies in the Park, achieving a record customer satisfaction rating. Their subsequent productions, including 'Mamma Mia' and 'The Jersey Quartet' at the QE2 Hotel, further showcased their exceptional talent and creativity.

In 2019, West End Worldwide served as Creative Director for a landmark live event at the Louvre Abu Dhabi, transforming Jan Steen's 'The Banquet of Anthony and Cleopatra' into a theatrical masterpiece.

Expanding their horizons in 2019, West End Worldwide became Entertainment Producers for the Insomnia Gaming Festival in Dubai and Riyadh, curating captivating content and performances that secured their return for future editions. Their Movies in the Park series, highlighted by 'The Greatest Showma

n,' and innovative dinner theatre concepts continued to captivate audiences.

In 2020, West End Worldwide produced 'A Night at the Theatre' at the JW Marriott Marquis, featuring Australian and West End star Tim Rogers, solidifying their reputation for delivering unparalleled entertainment experiences.

In recent years, West End Worldwide also produced spectacular opening ceremonies for Blockchain World at ADNEC and 'Abu Dhabi Finance Week' at Emirates Palace, garnering global attention and acclaim for their creative prowess.

In 2021, they conceptualized and produced the Helicon XR television studio in Abu Dhabi, which won the 'Middle East Special Events Award' for the Best Use of New Technology.


Lucy Magee's expertise extends beyond West End Worldwide. Expo 2020 Dubai stands as a testament to the region's commitment to excellence, and Lucy Magee played a pivotal role in ensuring its resounding success. Over the course of 182 days, Expo 2020 Dubai welcomed guests from across the globe, providing them with unparalleled displays of innovation, culture, and entertainment. Lucy worked as the Headline Talent Liaison for the events working with artists such as Lang Lang, Bocelli, Ellie Goulding, Andra Day, Christina Aguilera, Yo Yo Mah, Norah Jones and more

In 2023 she ventured to Riyadh, Saudi Arabia to collaborate with the legendary creators 'Dragone.' In association with the Saudi Ministry of Culture, they presented the world with a mesmerizing spectacle. The grand unveiling of 'Terhal' took place in Diriyah, Saudi Arabia.

Similarly, in mid 2024 Lucy worked as the Stqge Producer for 'The Korean Waterbomb Festival'  at Festival City which was huge festival featuring famous K Pop names and DJ's


In addition to her role at West End Worldwide, Lucy Magee is the esteemed co-owner and producer of award-winning UK company Popular Productions. This award-winning theatrical production house has curated over 45 captivating shows in the Middle East, including critically acclaimed productions such as 'The Sound of Music,' 'Annie,' 'The Wizard of Oz,' 'The Woman in Black,' 'Blood Brothers,' 'Oliver,' 'The Very Hungry Caterpillar Show,' 'Stick Man,' 'The Complete Works of William Shakespeare (Abridged!),' 'Fame,' 'Misery,' 'When Harry Met Sally,' 'Disney's High School Musical,' 'Disney's High School Musical 2,' 'Camp Rock,' and many more. 

Lucy Magee's independent endeavours in the region as a Creative Director for events have also been a resounding success. With remarkable productions for companies such as Atlantis Royal, MAF, Virtusa, Brookfield, BCG and such, titles have included  as 'Space Spectacular', 'Sunset Dreams', ''New York, New York', 'A Night at the Theatre', 'The Underground World of Alice'. She created 'Santa's New Apprentice' for the Dubai Winter Festival, 'West End to Broadway' at Global Village for the Dubai Shopping Festival, 'The Big Pink Ball' for Turret Media Group, 'Candyland,' 'Festive Fantasy,' and 'Jungle Cirque' for Yas Mall, 'Dino Park Live' for Souk Al Waqif, and 'Aladdin,' 'Ali Baba,' and 'Sinbad' for the Sharjah Eid Festival, Lucy Magee's contributions have consistently pushed boundaries and mesmerized audiences across a diverse range of events and festivals.



West End Worldwide, under the visionary leadership of Lucy Magee, stands at the forefront of the entertainment industry, consistently redefining the boundaries of creative brilliance and delivering unforgettable experiences. With a plethora of exceptional productions, prestigious collaborations, and a legacy of awe-inspiring performances, West End Worldwide has rightfully earned its place as an esteemed and respected entity in the industry and region. Brace yourself for a future filled with unparalleled entertainment and immersive experiences, as West End Worldwide continues to awe, inspire, and captivate audiences worldwide.

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